What's more important: riding bikes or watching basketball? One gets your endorphins going, is great when shared with friends, and will let you drink a few beers. Ok, wait, so maybe they both do that, but riding bikes will actually keep you healthy. So instead of spending all week watching men playing with balls you should prove that you still have some. The Peddler Bike Shop challenges you to ride the equivalent of what it would take a college basketball team to win the championship. That's 7 games because we're including the "First Four" lowest ranked teams. Excluding timeouts, halftime, overtime and commercials a game lasts 40 minutes, times 7 brings us to 280 minutes. In a minutes to miles conversion challenge, you need to ride 280 miles between March 17th and March 30th.
Those bike-riding superfans that complete the challenge will win a Peddler Bike Shop branded Park Tool IB-1C I-Beam Mini Tool!